In February we piloted a new monthly, home delivery service named ‘Fruit Drop’ to help families #EnjoyMoreWater, after finding 85% of a cross section of UK adults reported they drink less than the recommended 8 glasses of fluid¹.
It’s not only adults who struggle to drink enough; 72%* of 5-12 year olds don’t drink the recommended intakes of fluid³ and 47%* of parents worry their children don’t drink enough water during the day².
With real fruit in every drop and no added sugar, a month long supply of our fruit squash was being delivered straight to homes to add fruit variety to water.
Head to @DrinkRobinsons to find out more of what we have been up to.
Research carried out by Opinium between 13-19th of Jan, 1019 online interviews with UK parents of children aged 5-12
1 BNF 8 glasses guidelines: https://www.nutrition.org.uk/healthyliving/hydration/healthy-hydration-guide.html
2 Natural Hydration Council: http://www.naturalhydrationcouncil.org.uk/hydration-facts/faqs-on-hydration/
³ Natural Hydration Council: http://www.naturalhydrationcouncil.org.uk/hydration-facts/faqs-on-hydration/
As part of our January mission to help the nation enjoy drinking more water with the real fruit of Robinsons, we gave away thousands of prizes including fun days out for you and your family.
From riding the rapids on a swimming fun day, to practicing your pirouette with our family ice skating prize, a fun-filled day out for the whole family was guaranteed.
The competition has now closed however keep and eye out for any future opportunities on our website and social channels